This is a brilliant book about Social Movements or Epidemics!
He says there are a few ingredients that can provide a ‘Tipping Point;’ where an idea spreads like wildfire!
Here’s a few of his thoughts paraphrased for mission:
- THE LAW OF THE FEW
There are 3 types of people who start social epidemics:
Connectors (apostles)- people with many connections, networkers that move from one people group to another
Mavens (prophet/teacher)- researchers, ideas people who pick up the latest trends/ideas and pass them onto others
Salesmen (evangelists)- those that can persuade others, permission-givers, influencers of the majority
If you have an initial innovative idea (revelation), pass it onto these guys and you are likely to create an epidemic!
- STICKINESS FACTOR
For a message or idea to stick with people to the point where it leads them to action, there has to be a ‘stickiness’ factor- a way of presenting the idea that causes it to be memorable.
This is about paying attention to the medium you use to put across the message– the form the idea is communicated through
- POWER OF CONTEXT
This is about paying attention to surroundings; the cultural/social context!
It’s also about spreading the message through specific people groups.
Gladwell talks about the power of peer groups! An idea that is caught by a group and practised together is far more powerful than an idea just passed onto isolated individuals.
Small Groups are really important in the spreading of an idea or message.
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